Program Managers enrolling in Monday Morning Markets are known as SMP’s (Specialty Market Providers). They will be the “Featured Programs” marketed by Monday Morning Markets’ agencies (1600 agencies will be the maximum number)
Each SMP will prepare two videos moderated by George Nordhaus or created by the SMP’s marketing team:
These videos will permit the prospect to better understand the program (the PKV) and will permit the agency to learn the nuances of the product’s underwriting and sales techniques (the PSV)
The PKV’s will become a valued section on the agencies’ websites.
ONLY ONE SMP WILL BE APPROVED FOR EACH PROGRAM TYPE AS DEFINED BY ROUGH NOTES “INSURANCE MARKETPLACE” OF 700+ PROGRAMS.
This provides SMP sponsors the unique opportunity of being the ONLY program of its type on Monday Morning Markets as opposed to the “Insurance Marketplace” that lists all programs available for that type of specialty coverage.
Monday Morning Markets will also provide its 1600 agents ongoing marketing education and training, including monthly webinars, so SMP’s can better utilize their exclusive listings with the growing number of Monday Morning Markets agencies.
MMM has created 1600 territories in the U.S. Agents registering for their home territory will have exclusivity. This means that once a territory is full (one agent for every 200,000 population density) no other agency will be approved for that territory.
A member agency is not limited to marketing and writing only in its territory; it can market the specialty programs found on the Monday Morning Markets site anywhere. But only registered agencies can offer Monday Morning Markets resources on their websites.
Agencies will be invited to market special programs to prospects through a series of videos for each program (PKV’s – Product Knowledge Videos) that will appear on the agent’s website and will have access to over 700 additional programs through Rough Notes Insurance Marketplace that provides the agencies a list of all providers of that program and contacts for each.
Agency clients and prospects interested in ANY program will be directed to the agent through an automated email and the agency will have an ever-expanding library of marketing and advertising tools for outbound marketing efforts.
Only one agency will be appointed by MMM for approximately every 200,000 population density in the U.S.
If a county or group of counties has around 200,000 people in it, only one agency will have Monday Morning Markets available on their website. If the county or county group has, say, 400,000 people, only 2 agencies will have Monday Morning Markets. There will be 1600 territories in the U.S. to be represented by 1600 agencies.
Example of the MMM territorial system:
Territorial Exclusivity means that there are NO LIMITS on where you can market the specialty coverages found in Monday Morning Markets. Any Monday Morning Markets agency can market and write the specialty programs found on the site anywhere permitted by the program manager
Territories will only be protected if the agency uses the facility by marketing to their clients and prospects for their specialty lines of business. If agencies do not utilize Monday Morning Markets, other agencies will be given the opportunity to assume any abandoned territories.
NOTE: Territories are assigned on a “first-in” basis. Click on the “agencies” link on the top menu (above) and register. If your territory has not been taken and if you meet the qualifications for MMM registration, you will immediately be assigned that territory.
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Once in the www.wrightgardner.com website, scroll down and click on the image of the airplane, "Specialty Insurance."
As you scroll down this page, you can see all the content that has been added by Monday Morning Markets. Keep in mind, more videos are currently in production!
Clicking on the 'Contact Me' link at the bottom of the videos allows viewer to open a pre-addressed email they can easily send to the agency that offers this coverage.
As more videos are added they will automatically appear in a live scroll, alphabetically listed for easier access. Our client agencies will also be able to add other coverages, programs or services to that listing.
If there is no video for the specific coverage the visitor is looking for, they are encouraged to scroll down to "View all 700+ Specialty Coverages" (provided by The Insurance Marketplace), where they can search for and find the exact coverage and its explanation. They can then be connected directly to the providing agency.
While you're visiting the www.wrightgardner.com website, be sure to check out all the other content and the design. This website was custom-built by AgenciesOnline specifically for Wright-Gardner Insurance, and they can do the same for your agency. Check them out at AgenciesOnline.biz.
Keep scrolling to see other examples of how MMM-approved agencies are using the MMM system.
Since 1962, Gompers, Cornish & Barr has grown to be one of the largest independent insurance agencies in Macomb County in Michigan. Their mission is to provide their clients with the broadest coverage available, superior client service, and competitive pricing based on the individual's needs.
As a full service insurance agency, Gompers, Cornish & Barr has access to an extensive array of personal, business, and specialty insurance products. Click here to see how this Michigan agency leads the visitor to the MMM link, right on the home page of their website. Click on the tab at the top of the page, "Specialty".Visit GCB's' Specialty Insurance Page
The agencies pictured below have each used a different approach to making it simple for visitors to fill (or be directed to...) Monday Morning Markets on the agency website.
Clicking on "Business Insurance" opens a drop-down link to MMM. This Best Practices Agency is proud of its wide variety of coverages. The imaginative choice of the picture used in the MMM heading helps create an appealing look for the visitor.Visit Shepard, Walton and King's Website
Juenemann Insurance Agency
The agency has added a link on its home page (below the words "Life Insurance") with an interesting picture and the word: "Specialty".
Yennie James Insurance
Kansas City, Mo.
See the Home Page of the agency. Clicking on "Specialty and Other Insurance" on the left menu takes you to the MMM section.
Conklin and Kraft Agency
Clicking on "Products and Services" on the top menu, opens a "drop-down" list from which the visitor can choose the major coverages, as well as "Specialty Markets."
MMM is the top entry, when the visitor clicks on "Resources"
What happens when agencies use the "agencies" tab on the top menu, and register for MMM approval?
MMM staff will review the submission and send approved agencies an approval email. Every time you log in to www.mondaymorningmarkets.com you will be in the Agency Dashboard
When an Agency signs into Monday Morning Markets, the "Dashboard" appears offering these tab options:
In addition to having the rights to place the PKV’s on their website, MMM-registered agencies will have 24/7 access to the Agent Specialty Package. This system provides an ever-growing list of administrative, marketing and advertising tools for agencies to use at any time.
When an SMP signs into Monday Morning Markets, the "SMP Dashboard" appears with these tab options:
Pricing information also appears for new PKV’s as well as a list of all 700+ coverages (with ‘Already Taken’ or ‘Add to Cart’ options, based on availability).